Sold530 St Clair Avenue W #1708
Light staging and photography planned around the wraparound windows and the views to the city.

Sell smarter
Since 2007, we’ve helped Toronto owners price, prepare and sell houses, condos and one-of-a-kind lofts.
Selling a house
We know what buyers notice in a Toronto house, which repairs are worth doing, and how to set a price that draws strong offers.
Selling a condo
Buyers compare your suite with every other one for sale nearby. We make sure yours is the one they book, and the one they offer on.
Where sellers leave money
We plan for all three before your home is listed.

Priced on hope, a home sits, then sells for less after price cuts. Priced too low, it leaves money on the table.
How we price a home
Buyers decide online which homes to see. Clutter, dim rooms and small repairs left undone all come off their offers.
How we prepare a house
Commission, legal fees, a mortgage penalty and moving costs. Without a plan, the money you walk away with is less than you expected.
What you’ll walk away with
Why us
Since 2007, we’ve helped more than 500 clients buy, sell and lease in Toronto, from family houses to downtown condos and a converted 1912 church. We tell you what your home is really worth, what’s worth doing before you list, and how to negotiate when the offers come in.
“He provided expert insight, extensive marketing, and was always available whenever we needed him.”
Chris & Jen, sold their loft · More reviews
The plan
Whether it’s a house or a condo, every seller we work with gets all four.
Your goals, your timing and your next move, then a plan to get you there, with no pressure to list.
Book yoursWhat similar homes actually sold for, adjusted for yours, with our recommended price and the reasons behind it.
Start with an instant estimateWhat’s worth fixing and what isn’t, then staging, photography, a floor plan and video, all planned around your move.
The system we follow on every sale, from listing to offers to closing, so nothing is missed and you always know what’s next.
What you’ll walk away with
The sale price is only the start. Our cost of selling calculator adds up commission, legal fees, your mortgage payout and moving costs, so you can plan your next move on real numbers.

After you sell
A sale that fits your next move, money in hand you planned for, and no surprises on closing day.
Questions
From recent sales of similar homes nearby, adjusted for size, lot or floor, condition and renovations, and for what the market is doing right now. Our instant estimate is a starting point. Our view, in writing, comes after we see your home.
It depends on the market and your finances. Selling first gives you certainty about your budget. Buying first secures your next home. Many sellers line up both closing dates, or arrange a bridge loan with their lender to cover the gap. We map out the options with you.
Rarely. Major renovations seldom pay for themselves before a sale. Repairs, paint, lighting and staging usually do more for less. We tell you what’s worth doing for your home.
The main costs are real estate commission plus HST, legal fees, and any penalty to pay off your mortgage early. Sellers don’t pay land transfer tax. Our cost of selling calculator adds it all up.
Preparing a home usually takes a few weeks. Time on the market depends on the price, the location and the season. Once you accept an offer, closing is usually 30 to 90 days later, set to suit you and the buyer.
Yes. The tenant must get written notice at least 24 hours before each showing, and the lease usually carries on with the new owner. If the buyer or a family member plans to move in, specific notice rules apply, and we plan around them with you.
Results
Recent sales from our team, and how we sold them.
SoldLight staging and photography planned around the wraparound windows and the views to the city.
SoldPrepared, photographed and launched as a family home, with every room given a clear purpose.
SoldPriced on recent sales in the building and launched to stand out from the first weekend.
Not ready to talk yet
What we work through with every seller, for houses and condos. Free, by email.
Let’s talk
Tell us a little about your home and your plans, and we’ll be in touch to set up a time.

Find your next home.
Popular: The Annex · Leslieville · Forest Hill · Browse on a map
Our rental buildings: Parker · Sloane · Elm-Ledbury · Browse rentals on a map