Sold530 St Clair Avenue W #1708
Light staging and photography planned around the wraparound windows and the views to the city.

Selling a house in Toronto
No two Toronto houses are alike, so no two sales should be. We price yours on real sales, prepare it for the buyers most likely to pay, and negotiate the terms as hard as the price.
Where house sellers leave money
We plan for all three before your house is listed.

An asking price set from hope or a neighbour’s sale, instead of what similar houses actually sold for, adjusted for the lot and the house.
How we price a house
Small repairs, dim rooms and clutter that buyers notice in photos and at showings, and take off their offers.
What’s worth doing
Taking the highest number without weighing the conditions, the deposit and the closing date that come with it.
How we launch and negotiateThe price
Asking prices are a strategy. Sold prices show what buyers will really pay, and we use them to price your house.
House prices by neighbourhood
Casa Loma$2,350,000Median price · Jul 2026 · 72 days on marketPrices and trends
Forest Hill South$4,990,000Median price · Sep 2026 · 29 days on marketPrices and trends
The Annex$1,455,000Median price · Sep 2026 · 10 days on marketPrices and trends
Wychwood$1,277,500Median price · Sep 2026 · 16 days on marketPrices and trends
Yonge–St. Clair$2,625,000Median price · Sep 2026 · 9 days on marketPrices and trends
Preparation
Before you list, we walk through your house with you and tell you what buyers will notice, roughly what it would cost to fix, and what isn’t worth doing. Spend where it pays you back, and nowhere else.
Know what a buyer’s inspector will find, and deal with it on your terms.
Leaks, cracks, worn caulking and the small things that make buyers wonder what else they’ll find.
Fresh neutral paint, bright bulbs and clear rooms that photograph well.
Full staging, or a few well-chosen pieces, so every room has a clear purpose.
The porch, the garden and the front door, where every showing starts.
Permits, receipts and warranties for past work, and any rental contracts for the water heater or furnace.
“Mark always maintained a positive, professional attitude and always wanted what was best for us and our property.”
Rolando D., sold a home · More reviews

The launch
Your house is only new on the market once. We launch it with everything in place on the first day, then plan the offers around what buyers are telling us.
Professional photos, video and a floor plan, ready on day one.
Written for the buyers most likely to pay for your house, not from a template.
MLS®, social media and our network of buyers and agents.
An offer date or offers any time, decided from the market and the feedback, not habit.

The plan
The same four standards every seller gets, applied to selling a house. How we work with every seller
Your goals, your timing, and whether to sell before or after you buy.
Recent sales on your street and nearby, adjusted for your lot, condition and renovations.
Repairs, staging, photography and a floor plan, planned around your timing.
Showings, offers, conditions and closing, all tracked so nothing is missed.
“He was very knowledgeable about the area, professional and always available when needed.”
Thomas, sold a house · More reviews
Results
Recent sales from our team, and how we sold them.
SoldLight staging and photography planned around the wraparound windows and the views to the city.
SoldPrepared, photographed and launched as a family home, with every room given a clear purpose.
SoldPriced on recent sales in the building and launched to stand out from the first weekend.
Questions
It depends on the market and your finances. Selling first gives you certainty about your budget. Buying first secures your next home. Many sellers line up both closing dates, or arrange a bridge loan with their lender to cover the gap. We map out the options with you.
Often, yes, especially for an older house. It shows what a buyer’s inspector will find, so you can fix it or price it in. Buyers can then offer with more confidence, sometimes without an inspection condition.
An offer date can draw competing offers when demand is strong. When buyers have more choice, taking offers any time often works better. We decide with you, based on the market and the feedback in the first days.
Usually. Staged rooms photograph better online, where buyers decide which homes to see. It can be full staging or a few pieces in a lived-in house. We recommend what fits your house and budget.
The main costs are real estate commission plus HST, legal fees, and any penalty to pay off your mortgage early. Sellers don’t pay land transfer tax. Our cost of selling calculator adds it all up.
Preparing a house usually takes a few weeks. Time on the market depends on the price, the street and the season. Once you accept an offer, closing is usually 30 to 90 days later, set to suit you and the buyer.
If the house was your principal residence for every year you owned it, the gain is usually exempt, though you still report the sale on your tax return. Rental and investment properties are different. Your accountant can confirm what applies to you.
Let’s talk
Tell us about your house and your plans. We’ll tell you what it’s really worth, and what we’d do before listing it.

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