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Sloane by Fitzrovia: West Tower Is Now Leasing

By Purpose Built Rentals

Sloane by Fitzrovia has officially entered its next phase. With the West Tower now open for leasing, one of Toronto’s most anticipated purpose-built rental communities is welcoming its first residents — and based on what we’ve seen firsthand, this release is going to move quickly.

This isn’t just another condo-style rental hitting the market. The West Tower represents a fully realized vision of what large-scale rental living in Toronto can look like when it’s designed intentionally from the ground up.

Sloane West and East Tower Terrace and Pool
Sloane West and East Tower Terrace and Pool

What’s Opening: A Quick West Tower Overview

The West Tower is part of Fitzrovia’s three-tower Sloane community, located at Dufferin Street and Highway 401, directly across from Yorkdale Shopping Centre. It’s a true purpose-built rental, not a collection of investor-owned condos which immediately shows in how the building is managed, laid out, and maintained.

The West Tower includes a broad mix of suites ranging from studios to three-bedroom layouts, supported by full-time professional management, 24-hour concierge service, and a level of amenity infrastructure rarely seen in Toronto rentals.

West Tower Pricing Breakdown — What Rents Actually Look Like

Sloane’s West Tower pricing reflects its positioning as a premium rental offering, but with a surprisingly wide range depending on suite type and layout.

1-Bedroom Suites

One-bedroom suites range from approximately 576 to 579 square feet, with rents starting from the mid-$2,600s. These layouts are ideal for professionals, couples, and students who want a high-quality living environment without excess space.

The key difference here isn’t just size — it’s livability. Full-sized appliances, smart layouts, and real storage make these feel far more functional than many downtown condo one-beds.

2-Bedroom Suites

Two-bedroom suites range from roughly 760 to just under 900 square feet, with rents starting in the mid-$3,400s and scaling depending on size and floor level.

This category will likely be the most competitive. These suites work exceptionally well for roommates, couples who work from home, or small families looking to stay in the city without sacrificing comfort or amenities.

3-Bedroom Suites

True three-bedroom rentals are rare in Toronto — especially ones approaching 1,000 square feet. West Tower three-bedroom suites start just over $4,000 per month and are designed with families and downsizers in mind.

For renters who want space without the responsibilities of ownership, this is one of the strongest three-bedroom rental options currently available.

Rental Incentives — Why These Actually Matter

West Tower is launching with one of the more compelling incentive packages we’ve seen in the rental market — and importantly, these incentives are structured in ways that meaningfully reduce overall cost, not just headline rent.

Current incentives include:

  • Up to 150,000 Aeroplan points
  • Up to two months free rent on a 12-month lease
  • Six months of complimentary parking
  • One-year Costco membership

In today’s rental landscape, incentives like these matter. Rather than lowering face rents, they reduce effective monthly costs, offset everyday expenses, and reward longer-term tenancy — all while preserving the building’s long-term rental value.

Touring the Building — Why This Is the Most Complete Rental We’ve Seen

We recently toured the West Tower in person, and it’s difficult to overstate how comprehensive the building feels.

Toronto has no shortage of amenity-heavy buildings on paper. But in practice, many fall short, spaces are undersized, disconnected, or rarely used. Sloane is the opposite.

Every amenity here feels intentional, fully built out, and genuinely usable. From circulation and ceiling heights to lighting, materials, and sound control, the level of detail is unlike anything else we’ve toured in the city.

Simply put: no other rental building in Toronto currently offers this depth, scale, and execution when it comes to amenity space.

Amenities That Truly Set Sloane Apart

Fitness, Wellness & Recreation

The fitness and wellness offering at Sloane feels closer to a private athletic club than a condo gym. Residents have access to a full commercial-grade training facility, a dedicated basketball court, a resort-style pool, spa and sauna experiences, as well as yoga, Pilates, spin, and recovery-focused spaces.

These aren’t afterthoughts — they’re core to how the building is designed to be used day to day.

Social, Work & Everyday Living

Beyond fitness, the West Tower delivers an unusually deep set of lifestyle amenities. Co-working lounges, entertainment spaces, screening rooms, a bowling alley, karaoke lounge, kids’ Adventure Zone, dog spa, and private dog run all coexist without feeling crowded or chaotic.

This is the rare building where amenities don’t compete with each other — they complement how people actually live.

Suite Design & Finishes — Built Like a Home, Not a Rental

Inside the suites, the same attention to detail continues. Expect nine-foot ceilings, full-sized appliances, stone countertops, quality millwork, thoughtful storage, and smart home features.

These are homes designed for renters who plan to stay — not temporary stopovers.

Who Sloane’s West Tower Is Ideal For

Sloane’s West Tower works across multiple renter profiles:

  • Professionals who want amenities that support work-from-home and an active lifestyle
  • Families seeking space, security, and kid-friendly infrastructure
  • Downsizers looking for turnkey living without compromising quality
  • Post-secondary students who value transit access, security, and community

Few buildings manage to serve all four groups equally well. This one does.

Interested in Leasing at Sloane’s West Tower?

If you’d like help navigating availability, comparing floor plans, or booking a tour, reach out to us directly. We’ve walked the building, studied the layouts, and can help you determine whether West Tower is the right fit for your lifestyle and timeline!

Bloomsbury Academy

Bloomsbury Academy & Fitzrovia: Redefining School Care for Residents

By Purpose Built Rentals

In Toronto’s purpose-built rental market, amenities have evolved well beyond gyms and lounges. Today, the most compelling rental communities are designed around real life — especially for families.

That’s where the collaboration between Bloomsbury Academy and Fitzrovia stands out. At Sloane by Fitzrovia, early childhood education isn’t nearby or convenient. It’s built directly into the living experience.

Bloomsbury Academy
Bloomsbury Academy

A New Standard for Family-Focused Rental Living

Fitzrovia has consistently positioned its buildings for long-term renters — people who want stability, quality, and flexibility without rushing into ownership. The integration of Bloomsbury Academy reflects that philosophy in a very practical way.

Instead of treating childcare as something residents must solve on their own, Fitzrovia brings it into the building itself. For families, that shift changes everything from morning routines to long-term housing decisions.

Who Is Bloomsbury Academy?

Bloomsbury Academy is a licensed early childhood education provider offering programs for children from 18 months to 6 years old. Their approach is Montessori-inspired, focusing on independence, creativity, and social development within thoughtfully designed learning environments.

Rather than operating as standalone locations, Bloomsbury partners with residential developers to integrate education into rental communities. The result is a seamless experience for families — fewer commutes, less scheduling stress, and more consistency for children.

Why Fitzrovia Built Education Into Their Rentals

Fitzrovia is one of Canada’s leading purpose-built rental developers, known for communities that prioritize livability over short-term turnover. Their projects are designed for renters who plan to stay — including growing families.

At Sloane, that vision shows up through:

It’s a recognition that many renters today are balancing careers, childcare, and long-term planning — all while navigating Toronto’s competitive housing market.

Bloomsbury Academy
Bloomsbury Academy

Inside Sloane: Where Home and School Connect

Located near Yorkdale Shopping Centre with quick access to Highway 401 and transit, Sloane by Fitzrovia is one of Toronto’s most prominent purpose-built rental communities.

For residents with young children, the presence of Bloomsbury Academy means:

  • School drop-off without a commute
  • Easier pickups after work
  • Less reliance on cars or transit
  • Greater peace of mind during the day

For children, it creates a sense of continuity — learning, socializing, and growing within the same community they call home.

Why This Matters in Toronto’s Rental Market

Toronto families know how challenging it can be to secure quality childcare — waitlists are long, locations are scattered, and schedules are often unforgiving.

By integrating Bloomsbury Academy directly into Sloane, Fitzrovia addresses one of the biggest friction points for urban families. It also signals a broader shift in the rental market: buildings that support everyday life will increasingly outperform those that simply offer square footage.

A Smart Alternative to Buying (For the Right Families)

For many families, renting at a building like Sloane offers a compelling alternative to buying:

  • No pressure to purchase during uncertain market cycles
  • Access to premium amenities without ownership costs
  • Flexibility as family needs evolve

When childcare is built into the community itself, that value proposition becomes even stronger.

How We Help Families Find the Right Fit at Sloane

We’ve helped renters secure suites at Sloane by Fitzrovia, particularly families looking for larger layouts and longer-term stability. Availability can move quickly — especially when it aligns with school timelines and childcare needs.

Bloomsbury Academy
Bloomsbury Academy

Thinking about living in a building that offers Bloomsbury Academy? Send us a message in the form below to explore family-focused rental opportunities at Sloane and other Fitzrovia communities!

Rent Control Exemptions in Toronto

Rent Control Exemptions in Toronto Explained

By Advice for Landlords

What Is Rent Control in Toronto?

Rent control in Ontario limits how much a landlord can increase a tenant’s rent each year. For 2026, the provincial guideline is 2.1% for most residential units—meaning landlords can’t raise rents above that amount unless approved for an above-guideline increase (AGI).

But not all rentals follow this rule. In Toronto, a growing number of units are exempt from rent control, creating different rules for both landlords and tenants.

Which Rentals Are Exempt from Rent Control?

Post‑November 15, 2018 Units

Any unit first occupied for residential use after November 15, 2018 is exempt under Ontario’s Residential Tenancies Act. This includes:

  • New condo units rented out for the first time.
  • Purpose-built rental buildings completed after that date.
  • Newly finished basement suites or secondary units occupied for the first time after 2018.

Why Are They Exempt?

The Ontario government introduced this exemption to encourage new housing development. By allowing landlords to set market-driven rent increases, policymakers hoped more developers would build rental housing.

What Rules Still Apply to Exempt Units?

Even if a unit is exempt from rent control caps, landlords still must:

  • Wait 12 months between rent increases.
  • Provide 90 days’ written notice using Form N2 (VERY IMPORTANT as most landlords we speak with assume Form N1 is sufficient)
  • Follow all other tenancy rules (e.g., maintenance, eviction regulations).

How This Impacts Tenants and Landlords

For Tenants

Exempt units can see steeper rent increases year-over-year. Budgeting is trickier, and long-term affordability can be uncertain.

For Landlords

More pricing flexibility can mean higher rental income, especially in high-demand areas. But aggressive rent hikes may push tenants out, causing longer vacancies.

Average Rent Increase Comparison

According to Clavis Property Management, exempt units saw average increases of 5–10% annually in recent years—double or even triple the guideline cap.

Should You Rent or Invest in an Exempt Unit?

For renters, exempt units often come with newer finishes and better amenities—but expect rent to grow faster than older, controlled buildings. For investors, these units provide better revenue potential, making them attractive for long-term holds.

Thinking about renting or investing in Toronto? Talk to our team. We help clients understand how rent control exemptions could affect their long-term plans.

FAQ

Can my landlord raise my rent anytime?

No. Even in exempt units, landlords must wait 12 months between increases and give 90 days’ written notice.

Can I refuse a rent increase on an exempt unit?

You can’t refuse if proper notice is given, but you can dispute illegal increases at the Landlord and Tenant Board.

Are all new condos exempt?

Most are—if the unit was first occupied after November 15, 2018. Older condos remain under rent control.


Ready to Make a Move?

Whether you’re a tenant navigating rent hikes or an investor weighing the benefits of an exempt unit, our team can guide you through the Toronto rental market. Contact us today to get expert advice and a strategy that fits your goals.

External References:

Floorplans for Sloane by Fitzrovia | Studios to 3-Bedroom Rentals

By Purpose Built Rentals

Located just steps from Yorkdale Mall, Sloane by Fitzrovia is a purpose-built rental community where modern living meets elevated convenience. Spread across three high-rise towers (ranging 24 to 30 storeys) and low-rise townhome buildings, Sloane brings over 750 new rental units to Midtown Toronto’s Yorkdale-Glen Park neighbourhood.

Sloane by Fitzrovia

Designed with renters in mind, the development includes a lush central park, curated amenities, and pet-friendly policies—all managed by a dedicated onsite team. With TTC access just minutes away, this community is ideal for those seeking a vibrant, connected lifestyle with the polish of condo-quality finishes.

Floorplans at a Glance

Suite TypeSize Range (sq. ft.)
Studio357
1 Bedroom493 – 537
2 Bedroom721 – 777
3 Bedroom851 – 994
2-Storey Townhome1,100 – 1,469

Studio Floorplans

Studio - Brocade
Studio – Brocade

One Bedroom Floorplans

One bedroom - Polka Dot III
One bedroom – Polka Dot III
One bedroom - Floral II
One bedroom – Floral II
One bedroom - Argyle
One bedroom – Argyle
One bedroom - Argyle IV
One bedroom – Argyle IV
One bedroom - Argyle III
One bedroom – Argyle III
One bedroom - Argyle II
One bedroom – Argyle II

Two Bedroom Floorplans

Two bedroom - Plaid
Two bedroom – Plaid
Two bedroom - Tartan II
Two bedroom – Tartan II
Two bedroom - Tartan
Two bedroom – Tartan
Two bedroom - Toile
Two bedroom – Toile
Two bedroom - Toile II
Two bedroom – Toile II

Three Bedroom Floorplans

Three bedroom - Paisley II
Three bedroom – Paisley II
Three bedroom - Paisley
Three bedroom – Paisley
Three bedroom - Paisley IV
Three bedroom – Paisley IV
Three bedroom - Paisley III
Three bedroom – Paisley III
Three bedroom - Rococo
Three bedroom – Rococo

Suite Features & Finishes

  • Full-size washer and dryer in every unit
  • 9’ smooth-finish ceilings
  • Keyless smart lock entry
  • Wi-Fi-enabled Ecobee thermostats for climate control
  • Free Rogers Ignite™ Gigabit internet
  • Solid core doors with brushed nickel hardware
  • Contemporary LED lighting and recessed pot lights
  • Furnished options available for select layouts

Kitchen Details That Matter

  • Stainless-steel KitchenAid® appliance package
  • Quartz countertops and matching backsplash
  • Panelled dishwasher for a seamless finish
  • LED undercabinet lighting to enhance visibility and style

Spa-Inspired Bathrooms

  • Frameless glass shower enclosures and designer plumbing fixtures
  • Deep soaker tubs in select layouts
  • Shower niches for convenient storage
  • Porcelain floor tiles and wall-mounted medicine cabinets

Next-Level Amenities

  • Infinity-edge pool with sun deck
  • Fitness centre, yoga & meditation rooms
  • Bowling lanes and games room
  • Coworking spaces with high-speed Wi-Fi
  • 24/7 concierge service
  • Onsite pet spa and grooming station
  • EV charging stations and secure bike storage

Select suites (in the East and West towers) also include walk-in closets, custom mudroom benches, two-tone cabinetry, and even wine fridges—offering a level of personalization rarely seen in rental communities.

Lifestyle & Location Perks

Steps from the front door, you’ll find Yorkdale Mall’s premium retailers, restaurants, and TTC connections. Families benefit from Bloomsbury Academy, a daycare located right on-site. Plus, Fitzrovia has introduced barrier-free suites and Shabbat elevator access, making Sloane inclusive by design.

Why Choose a Townhome?

For those looking for more space, privacy, or a dedicated street-level entrance, Sloane’s townhomes offer a unique opportunity in a rental market dominated by vertical living. With two levels, up to 1,469 square feet, and private outdoor space, these suites are perfect for growing households, work-from-home setups, or anyone craving the feel of a standalone home.

Pricing, Incentives & Availability

As of this writing, suite pricing starts around $2,100 for a studio and ranges up to $5,000+ for a premium townhome. Fitzrovia frequently offers incentives like 2 months free rent, free Rogers internet, and furnishing packages for move-in-ready convenience.

For current availability and promotions, contact us below!

Book a Tour or Learn More

Curious to see these finishes in person? We’d be happy to walk you through the model suites and amenities. Whether you’re downsizing, upgrading, or just curious—book a private viewing and discover what life at Sloane is all about.

Inside Sloane: A Deep Dive into Toronto’s Premier Luxury Rental Apartment

By Luxury Real Estate, Purpose Built Rentals

Sloane by Fitzrovia isn’t just another luxury rental—it’s a bold reimagining of urban living in one of Toronto’s most dynamic growth corridors. With three thoughtfully designed towers, an impressive amenity stack, and an unbeatable location across from Yorkdale, Sloane offers a lifestyle built around ease, elegance, and everyday indulgence.

#image_title

Why Sloane Stands Out on Dufferin

Strategically positioned at 3450 Dufferin Street, Sloane marks a pivotal shift in the north-end rental market. The community includes three towers rising 30, 28, and 24 storeys, and introduces a new public park into the mix—delivering both density and green space in equal measure.

You’re less than a 5-minute walk from Yorkdale Shopping Centre, one of Canada’s most luxurious retail destinations, and a quick hop to Yorkdale subway station. Transit Score: 83. Walk Score: 81.

Lobby of South Tower at Sloane By Fitzrovia
Lobby of South Tower at Sloane By Fitzrovia

Design Philosophy

Architecture by IBI Group

Award-winning global firm IBI Group has shaped Sloane’s silhouette using sleek glazing, articulated podiums, and human-scaled design that softens the towers’ urban presence. It’s rental design with a residential soul.

Sloan by Fitzrovia West Tower Example
Sloane by Fitzrovia West Tower Example

Interior Finishes & Features

  • 9’ to 10’ ceilings
  • Quartz countertops and soft-close cabinetry
  • Floor-to-ceiling windows
  • Energy-efficient appliances and in-suite laundry
  • Shabbat-friendly layouts with non-electric locking options and dual sinks

Barrier-free suites are also available, supporting multigenerational and accessible living.


Amenity Stack

The North Court

A full NBA-sized basketball court, modelled after the Raptors’ own practice gym, anchors Sloane’s fitness offering.

Basketball Court at Sloane by Fitzrovia
Basketball Court at Sloane by Fitzrovia

Rooftop Pool & Spa

Relax in the rooftop pool and sundeck, complete with city views, loungers, and spa-style sauna and steam rooms.

Rooftop pool and sundeck at Sloane by Fitzrovia
Rooftop pool and sundeck at Sloane by Fitzrovia

Pet-Friendly from Day One

At Sloane, pets aren’t just welcome—they’re spoiled. With an on-site dog run, and full grooming spa making Sloane a pet friendly building.

Family-Focused Features

Families benefit from the Adventure Zone, a children’s playroom featuring a custom dinosaur-themed play structure, plus the Bloomsbury Academy, an on-site Montessori-style daycare.

Kids Play Area
Kids Play Area

Games, Bowling, and More

Residents can unwind in a fully equipped games lounge, all-sports simulator, karaoke room, and yoga studio.

Bowling Area
Bowling Area

Smart Living & Resident Services

  • Keyless smart-lock entry
  • High-speed Rogers Ignite Wi-Fi (free for 10 years)
  • 24-hour concierge and parcel lockers
  • Virtual healthcare access via Cleveland Clinic Canada

These conveniences are built into the lease—not add-ons.


Inside a Typical Two-Bedroom

Example of a furnished Suite at the South Tower
Example of a furnished Suite at the South Tower
  • Over 900 sq.ft. of open-concept living
  • Oversized kitchen island with bar seating
  • Bedrooms split across the suite for privacy
  • Two full bathrooms, including an ensuite

Expect generous closets and oversized windows in every room.


Neighbourhood Snapshot

Yorkdale at Your Doorstep

With 270+ retailers including Holt Renfrew, Apple, and Canada Goose, Yorkdale brings world-class shopping, dining, and lifestyle options minutes from home.

Fast-Track Connections

  • 3 min to Allen Rd
  • 5 min to Hwy 401
  • 27 min to Pearson Airport
  • 17 min walk to subway

Ground-Level Activation

Coming soon: 10 DEAN, a sleek café/wine bar in the lobby to the East and West Towers

10 Dean - cafe and bar at Sloane
10 Dean – cafe and bar at Sloane

Who’s Renting Here?

  • Professional couples upsizing from condos
  • Downsizers selling their homes
  • Families seeking flexibility
  • Pet parents who want more space without compromise

“We moved here to be closer to Yorkdale and work—but stayed for the lifestyle. The building feels like a hotel every day.” – Sasha, resident since 2025


How Sloane Compares to Other Luxury Rentals

FeatureSloaneThe ParkerThe Elm/Lillian
Rooftop Pool
Pet Spa & Run
Kids Amenities
Daycare On Site
NBA Gym
Cleveland Clinic Virtual Health

Take the Next Step

Interested in seeing it for yourself?

Get in touch with us by booking a private tour with us and experience what makes Sloane Toronto’s most complete luxury rental community.